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ITALYVISIONARY VIRTUALS
TERRAEVENTS Visionary Virtuals were created from the need for unique and engagingvirtual experiences. As our clients across the globe were faced with the challenge ofrewarding and incentivising their team in a virtual environment, they found that the offthe shelf solutions were just not cutting the mustard with their teams who wereaccustomed to global travel and luxury experiences.Visionary Virtuals aim to take a deep dive into the unique cultures of each of ourdestinations. Our goal is to make each of these experiences feel as unvirtual as possible,to do this we:VISIONARY VIRTUALSA deep dive into Italian cultureLooked beyond the obvious, searching for experiences thatwould highlight the subtle nuances that form the deep rootedfoundations of the cultures within our destinations.Live stream every experience using aprofessional film crew.Select our presenters both fortheir expertise within their fieldand for their ability to engage andpresent down through new lens.Curate a parcel for each experience to be delivered to everyattendee. These parcels provide the tools required for theattendees to truly immerse themselves in this experience,often providing them with skills that will live on beyond theactivity.
CONTENTS611154HOW YOUR VISIONARY VIRTUAL WILL WORKITALIAN ARTDraw like Da VinciMaster the art of MichelangeloThe art of forgery – recreating the RenaissanceThe art of sculpture ITALIAN FASHION Atelier past and present – Milan fashion discovery and workshopBring your wardrobe to life – virtual image consultantFashion: it’s knot all about big statements ITALIAN FOOD Coffee culture masterclassAppealing Aperitivo: Martini beyond bondThe story of wine: a tale of the sensesThe Italian art of plating with Chef Francesco MarucelliLa cucina ItalianaEXPERIENCE ESSENTIALS2122CONTACTS
2STEPHow your1STEPSEND US YOUR BRIEFWhat to include:- Date & time- Number of attendees- Experience type: if you know thename of the experience if not we canhelp you to select an experience mostsuited to your audience type- Special considerations
Send toBUILDING THE EXPERIENCEWe will send you through a proposal,communications plan and set ofinstructions. These instructions will guideyou in creating an exclusive experience boxto ensure an enhanced immersiveexperience for your attendees
3STEPSAVE THE DATEWe can work with you to createa customised save the dateemail / letter which will includea pre-event challenge
VISIONARYIMPORTANT NOTE:For some experiencesspecialist equipment willhave to be sent fromItaly and will requireadditional lead times. Wewill highlight this to you.will workVIRTUALitaly@terraevents.com
FEEDBACKWe will share an experiencesurvey to all participants,results will be collected andshared with you to measure theimpact of the experience EXPERIENCE BOXDELIVERYAs per the agreed communicationsplan, participants will receive theircustomized experience box providingthem with all of the equipment andinformation they need to enjoy theexperienceLINK TO ITALYOne day before theexperience guests willreceive a meeting linkwhich will allow them tovirtually escape to Italy atthe agreed time and date SHARE THE FUNThe experience is underway. Aprofessional film crew will livestream your experience straight toparticipants, allowing them toshare pictures and videos on yourapproved channels. We can workwith you to create appropriatehashtags to enhance socialengagement. Don’t forget to use 4STEP5STEP6STEP7STEPADD-ON:At your request we can recordyour experience session andshare with you the raw file.Alternatively we can create ashow reel / highlights video tobe used in your futurecommunications.#VisionaryVirtuals
ITALIAN ART
DURATIONapprox. 1h 30’Art can be defined as the expression of human creative skill and imagination. Takinginspiration from one of the most famed artists of all time Leonardo Da Vinci, thisexperience is designed to trigger creativity in the hearts and minds of each participant. With silverpoint a spectacular method of artistry adopted by Da Vinci, each participantwill be provided the tools and expertise to create their own silverpoint stylus beforegoing on to learn the techniques required to draw in the unique and celebrated style ofthe gran maestro Da Vinci.Draw likeLOCATIONAtelier of a Florentine artistMIN/MAXMaximum of 10 guests at the same timeDA VINCI
Master the art of‘The true work of art is but a shadow of the divine perfection’ said the greatMichelangelo. Sanguigna or red chalk was one of his chosen artforms and one that weexplore in this immersive drawing experience. Participants will be provided with thetools to recreate one of preparatory schetches made by Michelangelo for his painting ofthe Sistine Chapel and be guided through the anatomical study of his frescoes.MICHELANGELODURATIONapprox. 1h 30’LOCATIONAtelier of a Florentine artistMIN/MAXMaximum of 10 guests at the same time
‘Only the experts are worth fooling’ were words spoken by master forger Eric Hebbornwho fooled art experts across the globe whilst amassing profits of up to $30 million.Participants will dive headfirst into an ‘imitation game’, from aging paper to creating apastiche, as they reproduce their very own Renaissance masterpiece and are regaledwith stories from the intriguing world of artistry and deception.'RENAISSANCE'The art of forgery recreating theDURATIONapprox. 1h 30’LOCATIONAtelier of a Florentine artistMIN/MAXMaximum of 10 guests at the same time
The Art of Michelangelo once said, ‘Every block of stone has a statue inside of it, it is up to thesculptor to find it’. Led by the expert skills of the Maestro Romanelli and his team, eachparticipant will find their own inner sculptor and from a single lump of clay, shape andmodel a profile (nose or mouth) of the David of Michelangelo. Participants will get theopportunity to compare their artwork next to real works of art on display in theMaestro's studio.SCULPTUREDURATIONapprox. 2hLOCATIONFlorence Sculpture StudioMIN/MAX 10/15 guests at the same time
ITALIAN FASHION
Atelier Sangalli is one of the most famed fashion studios in Milan, blending the 900’century pedal sewing traditions with the latest in nanotechnology. Participants will delveinto the heritage of traditional Italian methods whilst exploring how moderntechnologies strengthen and preserve textile integrity. Turning theory into practice,with needle and thread at the ready, participants will be guided by an expert to createtheir own Italian inspired fashionista piece. past and presentMilan Fashion discovery & workshopATELIERDURATIONapprox. 1hLOCATIONSangalli Fashion AtelierMIN/MAXMaximum 6 guests at the same time
Yves Saint Laurent once said ‘Fashion fades, style is eternal’. Working with an Italianfashion stylist, participants will breathe life into their long-forgotten pieces. Delvingdeep into their closets to uncover colours and textures, stylists will not only guide youon what to wear but how to wear it, inspiring participants with a bold new eye and a chicnew confidence.Bring your to lifevirtual image consultantWARDROBEDURATIONapprox. 1hLOCATIONAtelier of Milanese fashion stylistMIN/MAXMaximum 7 guests at the same time
‘Italian style does not have social or age boundaries’ exclaimed Stefano Gabbana. Oftenwhen we think of modern fashion our mind jumps to the statement pieces, but Italianstyle is most often understated and focused on the detail. Participants will explore thepower of small accessories. Guided by an Italian stylist they will explore the elegance thatcan be exuded through a simple knot in a scarf or tie and how to wear them with style.Fashion: it’s all about big statementsKNOT DURATIONapprox. 1h 30'LOCATIONMilan Fashion DistrictShowroomMIN/MAXMaximum 10 guests at the same time
ITALIAN FOOD
La vita inizia dopo il caffe… life begins after coffee. In Italy mocha coffee is far more thana morning beverage, it is deeply instilled in its culture, more ritual than routine.Participants will dive into Italian traditions nuances and before steaming headfirst into acreative session of latte art led by a professional barista. Armed with your very ownmocha coffee kit prepare to wow with your latest coffee creations.culture masterclassCOFFEEDURATIONapprox. 1h 30'LOCATIONFlorence Historic ResidenceMIN/MAX8/15 guests at the same time
Life is grand with a Martini in hand. Explore the history of Martini, brought to fameacross the globe by Hollywood blockbusters, a master mixologist from the home ofMartini to guide participants through a range of Martini products, uncovering tools ofthe mixologists trade and complimentary ingredients. This is no spectator sport asparticipants will get hands on creating a trio of cocktails to tantalise the tastebuds.Appealing : Martini beyond bondAPERITIVODURATIONapprox. 45'LOCATIONSpecial Martini LocationMIN/MAX10/200 guests at the same time
Un buon bicchiere di vino fa buon sangue… a good glass of wine makes good blood.From the comfort of your home be transported to the heart of the Chianti region as weunlock the senses with the finest of wines. Participants will be led by Marco an expertsommelier who will teach participants to describe the wines they uncover using onlytheir senses.Marco brings storytelling to the tasting experience, with each glass forming its ownnarrative. Presented with two wines, participants will build their own story and share thetale. A sensory experience and a skill to be shared at your next dinner party.The story of wine: a tale of the SENSESDURATIONapprox. 45'LOCATIONChianti Region locationMIN/MAXMaximum 20 guests at the same time
‘At first we eat with our eyes’ Giada Pamela De Laurentiis, Italian-American famous Chef.Italy is known the world over for producing the finest culinary delights, but in Michelinkitchens taste is not enough, perfection is sought through every sense. Our skilled Chefwill guide participants in their creation of an edible masterpiece that will be a feast forthe eyes and a treat for the taste buds. Uncover a range of techniques that will turn yourtaste sensations into works of art.The Italian art of with Chef Francesco MarucelliPLATINGDURATIONapprox. 1hLOCATIONShowroom of catering’s‘high couture’MIN/MAX4/6 guests at the same time
La cucina è il cuore della casa… the kitchen is the heart of the home. Unlock your innerchef by joining the Florence Interior Designer cooking school for an immersive, interactive culinary experience, learning how to prepare traditional Florentine recipes in a virtual live streaming cookery class from fantastically designed Italian kitchen in theheart of Florence. The Chef will demonstrate passion for cooking, guiding participants along the way, sharing culinary secrets that combine simplicity with tradition and a plethora of flavours to create perfect authentic Florentine dishes.ITALIANAADD-ON:Invite a friend or family member to join the cooking experience with you. Thenumber of attendees is related to the number of “chef table” connected at thesame timeLa cucinaDURATIONapprox. 2hLOCATIONInterior Designer ShowroomMIN/MAX6/10 guestsat the same time
Participants should have access to a good internet connection (recommended250mbs) and all background apps are closed on their devicesThe participants device is placed securely and safely to enable them toview the experienceParticipants camera / device is positioned on a raised level toensure best views of the participants and their works of art
Where possible use a headset to improve audio qualityDress for the part - for each activity we will provide asuitable dress codeTo ensure that all participants get the most from our experiences we recommend thefollowing:ExperienceESSENTIALS
Visionary Virtuals have been created to provide unique destination focused encounters.Our immersive experiences will help you open your audiences’ minds to new cultures,inspire creativity and awaken the senses, delivered to the highest quality withprofessional film crews and audacious hosts.The journey doesn’t stop in Italy, enjoy further Visionary Virtuals experiences with ourTERRAEVENTS teams in Spain, Portugal and France.This is the start of anitaly@terraevents.comwww.terraevents.comGet in touch with the visionary team at TERRAEVENTS to explore how you can take yourteams on a virtual journey of discovery.Want to know more?EXCITING JOURNEYbrochure created byFrancesca Giancola & Sydney Iodice